Direct Jewellery Limited

Direct Jewellery Ltd from Birmingham UK: small company, active status, founded 11 years ago, 1 employee, £284,115 assets, real address, 3 directors, 2 owners, family business. Irregular importer of jewelry, precious stones, and metals (2 months imported).

Direct Gold Jewellers operates a vibrant online store, offering a wide range of high-quality and affordable jewellery. The site, which features a clean design and easy navigation, highlights its hot products—rings, earrings, bracelets, bangles, pendants, and more—with clear calls to action like "Shop Now." The business also boasts a 30-year history in Hatton Garden, London, a renowned jewellery district, emphasizing its experience and expertise. It seems to be a family-run operation, with a focus on customer service, offering assistance via phone and highlighting its extensive selection. The website’s blog content reinforces its position as a jewellery specialist.

The company’s financial data paints a mixed picture. Current assets have decreased by 13% to £280,000, while net assets have also fallen by 20% to £170,000. Cash reserves have been hit hard, dropping 19% to £190,000. Creditors have also decreased by 20%, which could indicate improved debt management. The company’s small size—meeting two of three criteria for being a small company—helps it remain flexible, but the decline in equity is concerning. The company’s auditor is Langard Lifford Hall Limited, and the financial statements are unaudited.

Overall, Direct Gold Jewellers appears to be a well-established online retailer with a strong brand and a loyal customer base. However, the recent financial trends suggest that the business is facing some challenges. Whether it can overcome these challenges and continue to thrive remains to be seen.

Registered in England/Wales under the registration number 08872484, with a registered address at B30 3JN, Birmingham, West Midlands, Lifford Hall Tunnel Lane, Kings Norton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.