Direct Home & Garden Ltd

Direct Home And Garden Ltd from Maidstone UK: small company, active status, founded 8 years ago, 6 employees, £344,028 assets, real address, 1 director, 1 owner, e-commerce site, google rating 3.0 based on 27 reviews. Regular importer of furniture, lighting, and prefabricated buildings (51 months imported). It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £344,028.

Direct Home & Garden Ltd operates an online garden centre, Sefton Meadows Garden Centre, offering a wide range of products from furniture and BBQ equipment to plants and tools. The website, which is very well designed, boasts a comprehensive catalogue and easy-to-use navigation. It also features a Rosie's Restaurant diner and a clothing department called Sashays Clothing, suggesting a diversification of business interests. The company’s e-commerce presence is strong, with a focus on customer service and competitive pricing, and it even offers express delivery.

Financially, Direct Home & Garden Ltd shows a mixed picture. While cash reserves increased by a healthy 83% to £80,000, other key indicators are concerning. Net assets increased by only 7.7% to £310,000, and bank borrowings decreased by 43% to £14,000. Trade debtors, however, have plummeted by 50%, which could indicate issues with customer payments or a shift in credit policies. The company’s small size (meeting two of three criteria for a small company) helps with flexibility, but the significant drop in debtors is something to keep an eye on. There's no mention of an auditor, which is common for small, exempt companies.

Overall, Direct Home & Garden Ltd seems to be holding its own, but the financial data suggests some challenges. The company's diverse offerings and strong online presence are positives, but the need to manage debtors and maintain healthy cash flow will be crucial for continued success.

Registered in England/Wales under the registration number 10674061, with a registered address at ME15 6AT, England, Maidstone, Kent, Unit 205, The Mall Pads Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.