Direct Holdings Limited

Direct Digital Holdings Inc. is a medium-sized company based in Houston, Texas, operating as a digital advertising platform. Founded 23 years ago, it employs five people and holds assets valued at £1,664,314. The company is active, has a real address, and is managed by three directors and one owner. It regularly imports and exports meat and edible meat offal, with 16 months of import activity and 793 months of export activity recorded.

The company’s core business revolves around providing digital advertising technology and marketing solutions to brands, agencies, and middle-market businesses. Its portfolio includes Colossus SSP, a supply-side platform for programmatic advertising, and Orange 142, a digital media and adtech company offering advertising and marketing strategies. It also owns Direct Meats (Knights Farm) Ltd. The company serves both buyers and publishers, connecting advertisers with audiences across various media properties.

Financially, Direct Digital Holdings Inc. shows some concerning trends. Current assets decreased by 27% to £1,700,000, while net assets plummeted 73% to £2,700,000. Bank borrowings surged by 2,400%, reaching £140,000, and cash reserves fell 79% to £160,000. Trade debtors ballooned by 890%, suggesting delayed customer payments or expanded credit terms, and creditors rose 35% to £200,000. The lack of employees (zero reported) hints at a lean, possibly solo operation. The company's small size (meeting two of three criteria for turnover under £36 million, assets under £18 million, and fewer than 250 employees) helps it stay agile, but the sharp equity drop raises questions. The financial statements were audited by Baverstocks Limited.

While the company's digital advertising platform appears active and well-reviewed, the financials reveal strain. Whether this is typical growth turbulence or a longer-term challenge remains to be seen—but for now, Direct Digital Holdings Inc. is betting on its niche market and customer satisfaction to turn the tide.

Registered in England/Wales under the registration number 04365944, with a registered address at CM8 1BT, Witham, Essex, Dickens House, Guithavon Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.