Direct Beauty Uk Ltd

Direct Beauty Uk Ltd from Whitley Bay UK is a small company with an active status, founded eight years ago in 2017. It employs three people and holds assets valued at £675,018. The company operates from a real address and is led by two directors and two owners. It runs an e-commerce site and enjoys a perfect 5.0 Google rating based on 93 reviews.

The company specializes in retail sales via mail order houses or via internet, offering a wide range of cosmetics, fragrances, skincare, and haircare products. Its website, Direct Cosmetics, is packed with brands like Calvin Klein, Decleor, and Shiseido, catering to a broad audience with options for both budget-friendly essentials and premium luxury items. The site is well-organized, featuring clear categories, detailed product descriptions, and a user-friendly interface. It also offers a loyalty program and frequent sales, encouraging repeat business.

Financially, Direct Beauty Uk Ltd shows a mixed picture. Current assets have decreased by 7.5% to £680,000, while net assets also fell by 8.1% to £540,000. Bank cash has decreased by 3.6% to £660,000. Trade debtors have plummeted by a significant 34%, which could indicate improved collection practices or a shift in sales terms. However, other creditors have increased by 3%, suggesting potentially higher short-term obligations. The company meets the criteria for a small business, with a turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. It’s worth noting that the company's cash reserves are quite substantial, which could provide a buffer against short-term challenges. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

Overall, Direct Beauty Uk Ltd appears to be a healthy, albeit slightly shrinking, small business. Its strong online presence and positive customer reviews suggest a solid foundation for continued success, though keeping a close eye on its debt obligations will be important.

Registered in England/Wales under the registration number 10616080, with a registered address at NE25 9ED, United Kingdom, Whitley Bay, 9 Arcot Drive.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.