Direct 4 Baby Limited

Direct 4 Baby Ltd from Ormskirk UK is a small, active company founded 12 years ago. With 17 employees and £653,367 in assets, it’s a well-established e-commerce business boasting a perfect 5.0 Google rating from over 500 reviews. The company operates from a real address and is led by two directors and two owners, Ball David and Howard Garry. It regularly imports furniture, lighting, and prefabricated buildings—the latest shipment arriving four months ago.

The company’s website, Direct 4 Baby, previously offered a range of baby products and accessories. However, the site now announces that both its stores and website have closed. Customers are directed to contact manufacturers directly for warranty queries. The site’s closure is a significant shift for the business, which had previously positioned itself as a leading online retailer for baby essentials.

Financially, Direct 4 Baby Ltd’s recent performance shows some concerning trends. Current assets have fallen by 51%, dropping to £650,000, while net assets have plummeted 45% to £230,000. Bank borrowings remain steady at £10,000, but cash reserves have decreased by 28% to £80,000. Creditors have also seen a significant drop, decreasing by 50% to £490,000, which could indicate improved debt management. The company’s employee count has also fallen considerably, dropping 47% to just nine people. As a small company meeting two of three criteria (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), it’s likely exempt from an audit, meaning these figures are unaudited. The sharp decline in assets and employee numbers suggests a period of restructuring or perhaps a slowdown in business activity.

Registered in England/Wales under the registration number 08055146, with a registered address at L40 8JS, England, Ormskirk, Direct House 8 Langley Place, Burscough Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.