Diamonds & Diamonds Ltd

Diamonds & Diamonds Ltd, based in London, UK, is a small, active company established twelve years ago in 2012. With a real address and a single director and owner, the company employs just one person and holds £266,774 in assets. It’s a regular importer of jewelry, precious stones, and metals, with 3 months of import activity recorded, and an irregular exporter, with just 1 month of export activity. The company operates in the wholesale of watches and jewellery industries.

The company’s website showcases a wide range of engagement rings, diamond jewelry, and wedding bands, catering to diverse tastes and budgets. It offers various styles, including solitaire, halo, and vintage designs, and offers a range of metals like platinum, gold, and silver. The site prominently features a "Price Match Guarantee," "0 APR Finance Available," and a "30 Day Free Returns" policy—all designed to attract online shoppers. It also has a section for lab-grown diamonds, appealing to environmentally conscious consumers. The website’s extensive product categories and search filters suggest a well-developed e-commerce platform.

Financially, Diamonds & Diamonds Ltd presents a mixed picture. Current assets have declined by 24%, dropping to £270,000, while net assets have decreased significantly by 15%, reaching -£270,000. Bank borrowings have surged by 100%, reaching £9,700, and cash reserves have plummeted 91%, leaving just £680. Creditors have increased by 36%, reaching £190,000, while trade debtors have fallen by 14%, reaching £79,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the sharp equity drop raises concerns. The company is exempt from an audit as a small company, so the figures are unaudited.

The increase in bank borrowings and the decrease in cash reserves suggest the company may be burning through money. However, the decrease in trade debtors could indicate improved debt collection. The company’s focus on online sales and competitive pricing, combined with its wide product range, could help it weather these financial challenges, but the long-term sustainability of the business remains to be seen.

Registered in England/Wales under the registration number 08239458, with a registered address at EC1N 2SW, England, London, Suite 2065 3 Waterhouse Square, 138-142 Holborn.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.