Diamond Dazzle Ltd

Diamond Dazzle Ltd, based in London, UK, is a small, active company founded seven years ago. Employing just two people, it holds £1,138 in assets and operates from a virtual address. With three directors and two owners, the company runs an e-commerce site and enjoys a stellar 5.0 Google rating from 410 reviews.

The company specializes in retail sale via mail order houses or via internet, offering a wide range of jewellery, including engagement rings, diamonds (both lab-grown and earth-mined), gemstones, and bespoke designs. Its website showcases a commitment to craftsmanship, offering consultations and emphasizing personalized service. The site even includes detailed guides on diamonds and gemstones, demonstrating a desire to educate customers.

Financially, Diamond Dazzle Ltd presents a mixed picture. Current assets have dropped by a significant 67%, leaving just £17 in cash reserves. Bank borrowings have also increased, reaching £29,000. While creditors have slightly decreased, the substantial drop in net assets—a 5.5% decline to -£16,000—is a cause for concern. The company meets two of the three criteria to be considered small (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), which helps with agility. As a small company, it's exempt from an audit, so the financial statements are unaudited.

The sharp decline in cash and equity suggests Diamond Dazzle Ltd may be burning through money. It’s possible the company is investing heavily in marketing or expanding its product line—but the lack of reserves could create challenges down the road. The directors will need to carefully manage expenses and ensure sales keep pace.

Registered in England/Wales under the registration number 11245226, with a registered address at WC2H 9JQ, England, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.