Desira Group Plc

Desira Group Plc, based in Diss, Norfolk, is a sizable holding company with a 35-year history, currently employing 163 people. The company boasts £16.3 million in assets and generates a substantial £68.1 million in yearly revenue. With five directors and one owner, and a solid Google rating of 4.0 from 179 reviews, it’s a well-established player. Desira Group is an irregular exporter, primarily dealing in vehicles, parts, and accessories, with the last export operation occurring two months ago.

The company's website paints a picture of a comprehensive automotive services provider. It’s clearly an e-commerce operation, allowing customers to browse and reserve vehicles online, even offering home delivery or click-and-collect options. The site showcases a wide range of new and used vehicles from brands like Nissan, Suzuki, Isuzu, and others, alongside services like MOT testing, repairs, and parts supply. A key element is the emphasis on family business values and trusted service, spanning over 50 years. They even offer finance options and a dedicated business solutions section.

Financially, Desira Group Plc shows some concerning trends. While turnover increased by 5.3% to £68.1 million, net assets decreased by 11% to £46 million. Cash bank on hand fell dramatically by 66% to just £14,000. Bank borrowings increased by 100% to £120,000, suggesting a reliance on debt financing. However, creditors decreased by 15%, which could indicate improved debt management. The company’s size—meeting two of three criteria for a large company—means it’s not required to have an audit, so the figures are unaudited.

The rise in bank borrowings and the drop in cash reserves, combined with the decline in net assets, suggest Desira Group Plc may be burning through cash faster than it’s generating it. However, the increase in turnover indicates strong sales, and the company's established reputation and diverse service offerings could help it weather these challenges. The fact that they are a holding company, owning Simpsons Garage (gt. Yarmouth) Limited, adds another layer of complexity to their financial picture, and it’s likely this subsidiary contributes to the overall performance.

Registered in England/Wales under the registration number 02482580, with a registered address at IP22 4GS, Diss, Norfolk, Victoria Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.