Designer Home Fragrances Ltd

Designer Home Fragrances Ltd is a small, active company based in Shenfield, Essex, UK. Founded four years ago in July 2020, it's a solo venture run by a single director and owner, Buckley Gary Donald. The company employs just one person and holds £5,337 in assets, operating from a real address within the Create Business Hub.

The company’s website highlights its unique approach to home fragrance, selling “fragranced natural stone” as an alternative to traditional wax melts. These stones, infused with highly fragranced oils, are claimed to last significantly longer than wax melts, offering a cleaner and safer option. The site clearly focuses on e-commerce, with a straightforward layout showcasing its products and emphasizing fast shipping. They also sell warmers and diffusers, suggesting an attempt to offer a complete home fragrance solution.

Financially, Designer Home Fragrances Ltd presents a mixed picture. While current assets increased by 29% to £5,300, net assets still dropped by 35% to £5,700. Cash bank on hand decreased by 59% to just £340, and bank borrowings increased by 2,400% to £29,000. Trade creditors decreased by 18% to £5,800, which is a positive sign. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the drop in cash reserves and increase in borrowings suggest it’s burning through money. There's no mention of an auditor, which is common for small companies.

Overall, Designer Home Fragrances Ltd appears to be a startup navigating the challenges of early-stage growth. The company's unique product offering and focus on e-commerce show promise, but the financial data indicates a need to manage cash flow more effectively. It’s a bit of a gamble, but they're betting on their product and online presence to sustain the business.

Registered in England/Wales under the registration number 12782923, with a registered address at CM13 1AB, United Kingdom, Essex, Essex, Create Business Hub, Ground Floor 5 Rayleigh Road, Shenfield.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.