Dee Diamond Ltd

Dee Diamond Ltd is a small, active company based in London, UK, founded just three years ago in 2021. With £2,730 in assets and a real registered address, it’s a lean operation run by a single director and owner, Steele Dean Paul. The business operates an e-commerce site specializing in engagement rings, wedding bands, bracelets, and earrings, showcasing a range of styles from classic to modern. The website, Dee Diamonds, emphasizes "elegant" designs and offers custom ring options, with a focus on lab-grown diamonds. It also has a newsletter for customers.

Financially, Dee Diamond Ltd is showing some concerning trends. Current assets have decreased by 48% to £2,700, and net assets have plummeted 100% to just £110. Cash bank on hand has also dropped significantly by 67% to £1,800. While creditors have decreased by 83% to £2,600, suggesting improved debt management, the sharp decline in equity is a red flag. Trade debtors have increased by 98% to £980, which could indicate difficulties getting paid promptly. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the substantial equity drop is a concern. With no auditor mentioned (likely exempt as a small company), the unaudited figures rely on director-reported data.

The company’s retail sale via mail order houses or via internet industries is clearly active, as evidenced by the well-designed website and product listings. However, the financial data suggests Dee Diamond Ltd is burning through money rather than generating consistent profits. It's likely that the company is reinvesting heavily in its e-commerce platform and marketing efforts, but the lack of retained earnings and the reliance on bank borrowings are worrying signs. The company's small size makes it vulnerable to economic downturns and increased competition, and the lack of employees suggests a very lean operation, which could limit its ability to scale.

Registered in England/Wales under the registration number 13505616, with a registered address at SE18 7BJ, United Kingdom, London, 26 Frederick Place.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.