Dead Dolly Design Limited

Dead Dolly Design Limited is a small, active company based in London, UK, founded six years ago in 2018. The company holds £527,778 in assets and operates from a virtual address, with one director and owner – a solo founder – at the helm. It’s a relatively irregular importer, bringing in furniture, lighting, and prefabricated buildings, with just two months of import activity recorded as of March 2024.

The company’s website positions Dead Dolly as an independent commercial furniture provider, sourcing and procuring directly from manufacturers for a wide range of applications. It emphasizes a “holistic project approach,” with a dedicated Account Director managing each project from start to finish. The site showcases various furniture collections and offers services like design consultation and installation. It’s a well-designed site, though the content is a little repetitive.

Financially, Dead Dolly Design Limited presents a mixed picture. While current assets increased slightly to £530,000, net assets plunged dramatically to -£120,000 – a significant reversal. Bank borrowings have vanished completely, but creditors have risen sharply to £650,000. Cash reserves, however, have improved to £140,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the substantial equity loss is concerning. The company is exempt from an audit, so the figures are unaudited.

The sharp decline in equity suggests Dead Dolly is burning through cash, possibly due to increased creditor payments or investments in growth. It’s a common pattern for startups, but the lack of employee numbers hints at a lean operation that may be struggling to scale. The company’s focus on specialised design activities, as stated on its website, suggests it may be targeting a niche market, but the financial data indicates a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 11679628, with a registered address at EC3V 3QQ, United Kingdom, London, 73 Cornhill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.