David Salter Wholesale Flowers Limited

David Salter Wholesale Flowers Ltd, based in Portsmouth, UK, is a small, active company founded just four years ago. Employing thirteen people and holding £102,116 in assets, it’s a solo-founded venture led by a single director and owner. The business operates from a virtual address – registered at a location shared by 164 other companies – and maintains a perfect 5.0 Google rating based on eleven reviews. It’s a regular importer of live trees, plants, bulbs, roots, and flowers, with 25 months of import activity recorded, the latest in August 2024.

The company’s website is currently unavailable, making it difficult to assess its online presence and customer engagement. Without a functioning website, it’s unclear how David Salter Wholesale Flowers Ltd reaches its customers or showcases its products. It's likely the business operates primarily through direct sales or wholesale partnerships.

Financially, David Salter Wholesale Flowers Ltd shows some concerning trends. While the company is small (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), its equity has plummeted, with retained earnings and accumulated losses now sitting at a negative £57,000. Bank borrowings have also increased significantly, rising by 120% to £76,000. Cash reserves have decreased dramatically, falling 86% to just £3,400. Trade debtors have also decreased by 37%, which could be a sign of difficulties in collecting payments. Creditors, however, have decreased by 13%, suggesting improved debt management. No auditor is mentioned, likely due to the company’s small size and exemption from an audit.

Overall, David Salter Wholesale Flowers Ltd appears to be facing financial pressures. The sharp decline in equity and cash reserves, coupled with increased borrowings, suggests the company is burning through money. Whether this is typical startup turbulence or a longer-term challenge remains to be seen, but the business will need to address these issues to ensure its long-term viability.

Registered in England/Wales under the registration number 12731523, with a registered address at SO51 8DG, England, Romsey, 4 Latimer Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.