Daphne Home Decor Ltd

Daphne Home Decor Ltd from London UK: a small, active company founded two years ago, boasts £36,169 in assets, a real address, and is led by one director and owner—a solo founder. It operates an e-commerce site specializing in washable rugs, jute rugs, and carpets.

The website, Daphne Home Decor, is clearly focused on online retail. It showcases a range of washable rugs, including jute and runner styles, emphasizing ease of cleaning, pet-friendliness, and free shipping. The site's design is clean and modern, with high-quality product images and detailed descriptions. It even has a customer gallery to show off how people are using their rugs in real life. They’re clearly aiming for a customer-centric approach, with a focus on convenience and style.

Financially, Daphne Home Decor Ltd presents a mixed picture. While current assets increased by 16% to £36,000, net assets decreased by 76% to -£1,600. Cash bank on hand jumped a remarkable 1400% to £4,200, which is a good sign, but creditors remain steady at £38,000. Trade debtors, however, fell by a significant 42%, suggesting potential issues with collecting payments. The company's small size (meeting two of three criteria for a small company) allows for flexibility, but the decrease in equity is concerning. No auditor is mentioned, as the company is exempt.

Overall, Daphne Home Decor Ltd appears to be a small, growing e-commerce business. The increase in cash is encouraging, but the decrease in equity and the drop in trade debtors warrant closer attention. It’s a young company, and these fluctuations are not uncommon, but it will be interesting to see how they navigate these challenges in the coming year.

Registered in England/Wales under the registration number 14788039, with a registered address at N5 2ER, United Kingdom, London, Suite 242, Office 408, Screenworks 22 Highbury Grove.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.