Custom Steering Ltd

Custom Steering Ltd is a small, active company based in New Malden, UK, established five years ago in 2019. It operates as an e-commerce business with a real registered address and employs just two people. The company holds £65,592 in assets and is led by one director, although no owners are officially listed.

The company specializes in selling hand-made, high-quality leather steering wheel covers for a wide range of car makes and models, from Alfa Romeo to Volvo. Its website showcases a vast inventory, categorized by car brand, with numerous options for stitching colors and styles. The site offers a variety of covers, ranging from £14.50 to £99.49, catering to both classic and modern vehicles. It even has a section for motorcycle seat strap covers.

Financially, Custom Steering Ltd presents a mixed picture. While current assets remain steady at £66,000, cash bank on hand sits at a negative £2,700—a concerning sign. Bank borrowings decreased by 21% to £31,000, and creditors also fell by 21% to £31,000. Equity, however, saw a significant boost, increasing by 59% to £10,000, suggesting improved retained earnings. The company’s small size (meeting two of three criteria for a small company) helps it remain flexible. No auditor is mentioned, likely due to the company’s exemption as a small entity.

Overall, Custom Steering Ltd appears to be navigating a period of change. The company’s online presence and product range suggest a viable business model, but the negative cash balance warrants close monitoring.

Registered in England/Wales under the registration number 12103819, with a registered address at KT3 4BH, England, New Malden, 167a High Street, Unit 1a.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.