Crystal Heaven London Ltd

Crystal Heaven London Ltd is a small, active company based in Reading, UK, founded five years ago in 2019. With £464,846 in assets and a real registered address, it’s a solo-founded operation run by two directors and a single owner. The business operates an e-commerce site, Crystal Heaven London, selling skin-friendly piercing jewellery and boasting a perfect 5.0 Google rating from one review. It regularly imports jewelry, precious stones, and metals, with four months of import activity recorded as of December 2024.

The company’s website, chluxelondon.com, positions itself as a specialist in high-quality, hypoallergenic piercing adornments. From titanium cartilage studs to solid gold hoops, it caters to customers seeking stylish and safe jewellery. The site emphasizes skin-friendly materials, unique designs, and a commitment to customer satisfaction—hallmarks of a premium e-commerce business. It even offers a labret insertion tool for easy jewellery changes.

Financially, Crystal Heaven London Ltd shows mixed signals. Cash reserves increased by 30% to £330,000, while debtors increased dramatically by 4300%, reaching £83,000. Creditors also rose significantly, increasing by 130% to £86,000. Net assets grew by 65% to £380,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile. However, the large increase in debtors suggests potential payment delays or an expansion of credit terms. The company is exempt from an audit as a small company, so the figures rely on unaudited director-reported data.

While the e-commerce side appears active and well-reviewed, the financial data indicates a period of growth and change. Whether this growth is sustainable remains to be seen, but for now, Crystal Heaven London Ltd is betting on its niche market and customer satisfaction to continue its success.

Registered in England/Wales under the registration number 12233291, with a registered address at RG8 7JW, England, Reading, 13d Horseshoe Park 13d Horseshoe Park, Pangbourne.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.