Crystal Elegance Limited

Crystal Elegance Limited, hailing from Birmingham, UK, is a small, active company established nine years ago in March 2016. It’s a solo-founded venture with one director and owner, operating a dedicated e-commerce site. The company meets the criteria for a small business, with a turnover under £10.2 million, balance sheet total under £5.1 million, and fewer than 50 employees. It’s registered at a real address, with only one other company sharing the same location.

The company's website showcases a range of Austrian crystal jewellery, including necklaces, earrings, and sets, with a focus on heart, pear, and star designs. It offers special deals, encouraging customers to join a VIP club for discounts and promotions. The site also highlights a 30-day guarantee, emphasizing customer satisfaction and secure shopping. It's a well-designed online store, clearly aiming to appeal to customers seeking elegant and affordable crystal jewellery.

Financially, Crystal Elegance Limited presents a mixed picture. Cash bank on hand remains steady at -£5,400, but creditors have increased by 14% to £25,000 within the last year. Equity has also declined by 5.2% to -£33,000, and net assets and liabilities are down to -£33,000. While the company's property, plant, and equipment has decreased by 18%, it's worth noting that depreciation has increased slightly. As a small company, it's exempt from an audit, so the figures are unaudited. The company’s accounts were authorised on December 17, 2024.

Overall, Crystal Elegance Limited appears to be navigating a challenging financial landscape. The increase in creditors and decline in equity suggest potential cash flow pressures, though the company’s lean structure and online focus may help it remain agile. It's clear the company is trying to maintain a strong online presence and customer base, but its long-term financial health will depend on its ability to manage costs and generate consistent sales.

Registered in England/Wales under the registration number 10038256, with a registered address at B14 6EN, United Kingdom, Birmingham, West Midlands, 324 Alcester Road South Kings Heath.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.