Crown Brands Direct Limited

Crown Brands Direct Ltd, based in London, UK, is a small, family-run business with an active status. Founded five years ago in 2019, it employs just one person and holds £151,932 in assets. Operating from a virtual address—where 466 other companies are also registered—the company is led by one director and owned by two individuals, Nina Benezra and Philip Joseph Benezra. It functions as an irregular importer, primarily dealing in toys, games, and sports equipment, with its last import activity recorded one month ago in December 2023. The company operates in the non-specialised wholesale trade industries.

The company’s website, Crown Brands Direct, boldly proclaims itself as "Europe's Number one professional clearance distributors." This suggests a focus on sourcing and selling discounted or overstocked goods—a business model that can be both lucrative and challenging. The site's branding and messaging target wholesale buyers, emphasizing value and a wide selection of products.

Financially, Crown Brands Direct Ltd presents a mixed picture. While cash reserves increased by 11% to £16,000, current assets experienced a dramatic surge, jumping 930% to £150,000. However, net assets remain negative at -£73,000, and creditors have risen significantly, increasing by 150% to £220,000. Trade debtors have also ballooned, reaching £140,000, which could indicate difficulties in collecting payments. The company's small size—meeting two of three criteria for a small company—allows for agility, but the substantial increase in debt raises concerns. The company is exempt from an audit, so the financial statements are unaudited.

The director's loan account has been repaid by 30 September 2024. It appears the company is burning through cash to grow its business, but the increasing debt levels could become unsustainable if sales don't keep pace. The reliance on clearance stock may also make it vulnerable to changing market trends and supplier relationships.

Registered in England/Wales under the registration number 12141334, with a registered address at NW8 0DL, United Kingdom, London, 55 Loudoun Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.