Cranham Leisuresales Ltd

Cranham Leisuresales Ltd, based in Chelmsford, UK, is a large, active family business established 29 years ago. Employing 34 people, it boasts impressive assets of £11,214,136 and operates from a real address. With two directors and two owners, the company has a solid foundation, reflected in its 4.0 Google rating from 198 reviews. Cranham Leisuresales specializes in importing vehicles, parts, and accessories (excluding trains and trams) for a substantial 10 months of the year, and occasionally exports these items, with a single month of activity recorded in 2018.

The company's website paints a picture of a dealership focused on motorhomes and caravans. Operating from two locations—Upminster and Hatfield Peverel—it offers a wide range of new and used vehicles from various manufacturers like Autotrail, Bailey, and Burstner. The site is well-structured, featuring detailed product listings, a blog with helpful advice, and a dedicated service and storage section. It’s clear that Cranham Leisuresales caters to both the recreational and commercial markets, offering a comprehensive selection of vehicles and accessories.

Financially, the picture is a bit more complex. While current assets increased by 86% to £11 million, indicating a healthy inflow of resources, other metrics reveal some pressures. Bank borrowings decreased by 33%, which is positive, but cash reserves plummeted 72% to £220,000. Creditors increased by 100%, suggesting the company is relying more on short-term financing. Staff costs increased by 26%, which may be a result of the increased activity, but it also puts a strain on profitability. The company’s size (meeting two of three criteria for a large company) suggests it’s operating at a significant scale, but the fluctuating financials warrant close monitoring. The company’s auditor, Taylor Viney & Marlow Limited, provided an unaudited report, which is typical for companies of this size. Overall, Cranham Leisuresales Ltd appears to be a well-established business navigating the challenges of a competitive market, with its long history and family ownership providing a strong foundation.

Registered in England/Wales under the registration number 03080158, with a registered address at CM3 2JP, Chelmsford, Essex, Maldon Road Ulting, Hatfield Peverel.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.