Crafted London Ltd

Crafted London Ltd, based in Grimsby, UK, is a small, active company founded nine years ago. Currently employing just one person and holding £9,659 in assets, the firm operates from a virtual address—a detail flagged by the presence of 1,021 other companies registered at the same location. The business is led by a solo founder and director, Hancock Eric, and runs an e-commerce site specializing in men’s jewelry. It’s an irregular importer of wood and wood products, with recent activity recorded two months ago.

The website, Craftd London, showcases a wide range of jewelry—chains, pendants, bracelets, and rings—with a focus on gold, silver, and gemstone pieces. It boasts a lifetime guarantee on all items and highlights a customer base of over a million happy customers. The site’s design emphasizes high-quality craftsmanship and offers free shipping on orders over £100. The company also has a collection of wedding bands and a section dedicated to gift sets.

Financially, Crafted London Ltd is showing some concerning trends. Current assets have fallen significantly, dropping 42% to £9,700. Net assets have plummeted 630%, landing at -£18,000, a substantial decrease. Bank borrowings have also increased, rising by 14%, reaching £10,000. Creditors have increased 160%, reaching £18,000. The company’s small size (meeting two of three conditions for a small company) allows for flexibility, but the decline in equity suggests it's burning through cash. The accounts are unaudited, a common exemption for small companies. It’s likely that the company is struggling to maintain profitability despite its active online presence.

Registered in England/Wales under the registration number 10004504, with a registered address at DN32 7AA, England, Grimsby, 6-8 Freeman Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.