Craftd London Ltd

Craftd London Ltd is a small holding company based in Wirral, UK, active since its founding six years ago in July 2018. With six employees and £3,580,654 in assets, the company operates from a real address shared by five other businesses, suggesting a relatively low-key operation. It’s led by two directors and owned by four individuals, although the ownership list changed a year ago, and it’s worth noting that this list may not be exhaustive. The company runs an e-commerce site and regularly imports jewelry, precious stones, and metals—the latest import was recorded in January 2025.

The company's website showcases a wide range of men’s jewelry, including chains, pendants, bracelets, and rings, with a focus on handcrafted pieces and a lifetime guarantee. It offers free shipping over £100 and caters to a global customer base, accepting various currencies. The site's design is clean and modern, emphasizing high-quality imagery and a user-friendly shopping experience. It also highlights its "element proof" products and boasts a large customer base, with over a million happy customers.

Financially, Craftd London Ltd’s report reveals some interesting trends. While bank borrowings increased significantly—by 1,500% to £160,000—cash reserves grew by 54% to £2.4 million. Creditors also rose, increasing by 26% to £3.5 million. Net assets, however, decreased by 340% to £110,000. The company’s average number of employees increased by 33% to eight. Although the company meets the criteria to be considered small, with turnover under £10.2 million and assets under £5.1 million, the significant increase in bank borrowings and decrease in net assets warrants closer attention. The company's depreciation expense for motor vehicles decreased by 55%, which may indicate reduced investment in this area. The report doesn't mention an auditor, likely due to its status as a small company. Overall, Craftd London Ltd appears to be navigating a period of growth, but the increase in debt and decrease in equity suggest it’s important to keep an eye on its financial health.

Registered in England/Wales under the registration number 11487015, with a registered address at BN11 1RL, England, Worthing, West Sussex, Amelia House, Crescent Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.