Confidence Ltd

Confidence Ltd is a small, active company based in London, UK, founded two years ago in November 2022. With £140,538 in assets and a virtual address shared by over a hundred other companies, it's a relatively modest operation run by three directors, though no owners are officially listed. The company operates an e-commerce site, ConfidenceClub, selling incontinence pads, pull-ups, and adult nappies, and it’s an irregular importer of miscellaneous manufactured goods, with one month of import activity recorded as of August 2023.

The ConfidenceClub website presents a professional image, emphasizing convenience, discretion, and competitive pricing. It offers free delivery over £29.95, a “never run out” subscription service, and a “fits or it’s free” guarantee—all hallmarks of a customer-centric e-commerce business. The site also features informative articles on bladder and bowel health, reinforcing its position as a trusted resource.

Financially, Confidence Ltd shows a mixed picture. While cash bank on hand remains stable at £11,000, accrued liabilities have stayed the same at £1,900. Trade creditors have also remained stable at £13,000. However, intangible assets have increased significantly by 66%, reaching £5,100, and bank borrowings have risen by 2,400%, reaching £29,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the increase in bank borrowings suggests it’s relying on external financing to support its operations. No auditor is mentioned, likely due to its status as a small company, so the figures rely on unaudited statements.

Overall, Confidence Ltd appears to be navigating the challenges of a growing e-commerce business. While its financial performance is somewhat concerning, its focus on customer service and its well-designed website suggest it has potential for long-term success.

Registered in England/Wales under the registration number 14463594, with a registered address at W1D 4EG, United Kingdom, London, 49 Greek Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.