Ciana Products Ltd

Ciana Products Ltd from Maidstone UK is a small, active company founded five years ago. With just five employees and £107,105 in assets, it operates as an e-commerce site with a virtual address and is managed by five directors and one owner. The company’s status is active.

Ciana Products Ltd’s website, Cianacrafts, showcases a range of home décor items, including wall art, lamps, and tissue holders, all available for sale online. The site emphasizes fast shipping, easy returns, and secure payments, a common strategy for attracting online shoppers. The site is clearly focused on retail, with a strong emphasis on sales and promotions.

Financially, Ciana Products Ltd presents a mixed picture. While current assets have decreased by 8.5% to £110,000, net assets have plummeted 38% to just £58,000. Cash reserves have taken a significant hit, falling 97% to a mere £870. Bank borrowings have also increased substantially. Creditors have risen by 19%, suggesting a reliance on short-term financing. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the sharp decline in equity is concerning. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

The company's retained earnings have also decreased significantly, indicating that it may be burning through money. It is not clear whether this is a temporary setback or a longer-term trend, but it will be important for the company to manage its finances carefully in the coming years.

Registered in England/Wales under the registration number 12403458, with a registered address at ME15 6YE, United Kingdom, Maidstone, Kent, The Carriage House, Mill Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.