Chr-watches Limited

Chr-watches Limited is a small, active company based in Scarborough, UK, founded eight years ago. With ten employees and £159,250 in assets, it operates as a solo-founder e-commerce site selling premium watches. The company, registered at a real address with two other businesses, is led by a single director and owner, Austin Lee-j.

The website showcases a wide range of watches, from dive watches to military-inspired models, emphasizing British watchmaking and offering bespoke design options. It also features a showroom and a YouTube channel promoting new releases and documentaries. The site’s focus is on offering high-quality watches within everyone’s reach, with a strong emphasis on customer service and a 6060 guarantee.

Financially, Chr-watches Limited presents a mixed picture. While current assets increased by 26% to £160,000, net assets decreased by 67% to -£20,000, indicating a significant drain on equity. Bank borrowings decreased by 46% to £12,000, which is good, but cash reserves remain at a modest £790. Trade debtors increased substantially by 75%, suggesting potential issues with customer payments. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decrease in equity is concerning. With no auditor mentioned, the figures are unaudited.

The reduction in employees from ten to six is also notable, possibly reflecting cost-cutting measures or a shift in operational strategy. While the company’s online presence is strong and its product offering appealing, the financial data suggests a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 10727618, with a registered address at YO11 1UH, England, Scarborough, 2 Westborough.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.