Chouchou Europe Ltd

Chouchou Europe Ltd, based in London, UK, is a small, active company founded five years ago. With just two employees and a virtual address, the company is led by a solo founder and director, Fujita Marika, and operates an e-commerce site. It’s a private limited company with a real registered address, though 21 other companies share the same space, suggesting a co-working or serviced office arrangement.

The company’s website, Chouchou Intimates, focuses on selling lingerie and related accessories—personalized knickers, bralettes, underwear, and loungewear—with a strong emphasis on international shipping. The site offers a wide range of currencies and caters to customers across Europe and beyond. It also features a "quiz" designed to help customers find the perfect lingerie set, and actively promotes its products through Instagram, Facebook, and TikTok. The website also has a section for piano restoration, which is interesting.

Financially, Chouchou Europe Ltd is facing some challenges. Cash reserves have significantly decreased, dropping 62% to £15,000, while creditors have increased by 42% to £59,000. Equity has taken a substantial hit, plummeting 1000% to -£45,000. This suggests the company is burning through cash and relying on borrowing to stay afloat. Trade debtors are also up, which is not good. On the positive side, the company meets the criteria for a small company—turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees—which allows for certain accounting exemptions. The accounts are unaudited, which is common for small companies.

Overall, Chouchou Europe Ltd appears to be a small e-commerce business struggling to maintain financial stability. The company’s focus on international shipping and personalized products is commendable, but the declining equity and reliance on borrowing raise concerns about its long-term viability. It’s a bit of a shame, really, because the website looks very nice.

Registered in England/Wales under the registration number 12040117, with a registered address at W11 3JY, England, London, United House, 9 Pembridge Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.