Choosing Keeping Limited

Choosing Keeping Limited is a small, active company based in London, UK, established seven years ago in 2017. It employs fifteen people and holds assets valued at £1,678,194. With a real address and a single director and owner, the company operates from 21 Tower Street, WC2H 9NS. Its status is active, and it's registered with Companies House. The business primarily engages in the retail sale of new goods in specialised stores, excluding art galleries and opticians.

The company's website showcases a curated selection of writing instruments, paper goods, and accessories. It features brands like Kaweco, Lamy, and Pelikan, alongside a range of notebooks, stationery, and art supplies. The site also offers a variety of gifts and wrapping options, catering to diverse tastes and occasions. It's clear the company is focused on a niche market of quality stationery and related items, with a strong emphasis on aesthetics and craftsmanship. The website's design and product presentation suggest a deliberate branding strategy aimed at discerning customers.

Financially, Choosing Keeping Limited shows a mixed picture. While cash reserves increased by a significant 92% to £930,000, creditors also rose by 78% to £310,000. This suggests the company is growing, but also taking on more debt. Trade debtors increased by 61%, which could indicate a delay in customer payments, or perhaps an expansion of credit terms. Net assets, however, have increased by a healthy 48% to £1,400,000. The company's small size—meeting two of three conditions for classification—helps it maintain agility, but the increase in debt warrants monitoring. No auditor is mentioned, which is typical for small companies. The company’s turnover is not mentioned, but it is likely to be below £10.2 million.

Registered in England/Wales under the registration number 10742198, with a registered address at WC2H 9NS, England, London, 21 Tower Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.