Choice International Limited

Choice International Limited, based in London, UK, is a small, active company established 21 years ago. With nine employees and £7,730,922 in assets, it operates from a virtual address—a point worth noting as 107 companies share the same location. The business is led by a single director and owner, who is also the solo founder. It functions as an irregular importer, primarily dealing in machinery, boilers, and mechanical appliances, with parts imported roughly every two months, the last operation occurring in October 2021.

The company’s website showcases a full-service stock brokerage firm operating in India, offering a wide range of financial services. These include stock trading, mutual fund investments, insurance, loans, and even corporate fixed deposits. It emphasizes a digital-first approach, promoting a trading app, wealth store, and market insights. The website even features analysis of Indian market performance, such as reports on INMART and Ambuja Cement.

Financially, Choice International Limited’s data presents a mixed picture. While cash bank holdings increased by a substantial 65%, current assets overall decreased by nearly 10%. Net assets, however, experienced a significant drop of 48%, and bank borrowings increased considerably. Trade debtors fell by a substantial 35%, suggesting improved collection efforts, but creditors rose by 38%. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the decline in equity warrants further investigation. There’s no mention of an auditor, likely due to its small size and exemption from an audit. The company’s irregular import activity and diverse financial service offerings suggest a business adapting to changing market conditions, but the financial trends indicate a need for careful management.

Registered in England/Wales under the registration number 05092522, with a registered address at EC3M 6BN, England, London, 1st Floor Sackville House, 143-149 Fenchurch Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.