Choice Choppers Ltd

Choice Choppers Ltd, based in Barking, UK, is a small, active company founded two years ago. It’s a solo venture, run by a single director and owner, Vatas Parth, and boasts a perfect 5.0 Google rating from 44 reviews. The company operates primarily through an e-commerce site, selling used motorbikes, and has a real registered address, though seventy-one companies share the same location, suggesting a virtual address. Despite holding just £1 in assets, it’s a going concern.

The company's website, Choice Motorcycles, showcases a wide selection of used bikes, from Kawasaki Ninjas to Yamaha Tricities, catering to various budgets and lifestyles. It offers finance options and nationwide delivery, emphasizing customer service and competitive pricing. The site also highlights a specialist used bike dealer based in Warwickshire, offering a first-class customer service. It’s clear they are trying to build a reputation for quality and convenience in the used motorbike market.

Financially, Choice Choppers Ltd presents a mixed picture. Net assets are currently at -£3,300, a slight decrease from the previous year, and cash reserves are minimal at just £1. Bank borrowings have remained steady, and creditors are also stable at £5,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps keep overheads low, but the negative equity suggests it’s operating on a tight margin. No auditor is mentioned, which is typical for small companies. The lack of employees (zero reported) hints at a lean operation. It’s possible that the company is reinvesting profits back into the business to grow its inventory and marketing efforts, but the figures suggest it’s a delicate balancing act.

Registered in England/Wales under the registration number 14535422, with a registered address at IG11 8BB, England, Barking, Jhumat House, 160 London Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.