Cherish Vapor Ltd

Cherish Vapor Ltd from Birmingham UK: a small, active company founded six years ago, employs seven people, and holds £281,736 in assets. It's a family business with two directors and two owners operating from a real address. The company is irregular importer of furniture, lighting, and prefabricated buildings (just one month of imports in 2021), but a regular exporter of miscellaneous chemical products (fourteen months of exports, the latest in March 2024).

The company’s website, Moreish Puff UK, is a vibrant online store specializing in e-liquids and related vaping products. It’s a busy site, showcasing a wide range of flavors and brands, including its own “Moreish Puff” line. The website heavily promotes its products, with a focus on beverage-inspired flavors and a strong presence on social media. It appears to be primarily an e-commerce operation, with a focus on direct-to-consumer sales and wholesale distribution. There's a lot of product categories, and it's clear the company is trying to appeal to a broad range of vapers.

Financially, Cherish Vapor Ltd presents a mixed picture. Cash bank on hand has decreased significantly, falling 53% to £68,000. Bank borrowings have increased slightly, with an overdraft of £310 and non-financial instruments at £37,000. Creditors have decreased by a substantial 38%, which is a positive sign. However, the company’s net assets have increased by 24%, with retained earnings accumulating to £63,000. Trade debtors have also decreased by 26%, suggesting improved collections. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain agile, but the decline in cash reserves warrants attention. No auditor is mentioned, indicating exemption as a small company.

It seems the company is holding its own, but the drop in cash reserves could be a cause for concern. The busy e-commerce operation suggests a focus on sales, but managing cash flow will be key to its long-term success.

Registered in England/Wales under the registration number 11655772, with a registered address at B11 2BH, United Kingdom, Birmingham, 91 Redfern Road, Tyseley.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.