Chelston Direct Limited

Chelston Direct Ltd from Taunton, UK, is a small, active company founded 18 years ago, in 2007. With three employees and a virtual address shared by 51 other businesses, it’s a compact operation managed by two directors and a solo founder. The company boasts a stellar 5.0 Google rating from 75 reviews, reflecting a positive customer experience. Chelston Direct regularly imports clothing and accessories—excluding knitted or crocheted items—with the latest import activity occurring in March 2024. The company operates in the retail sector, specifically focusing on online sales.

The company's website, Chelston Direct Ski Surf Wear, caters to outdoor enthusiasts, offering a wide range of products including ski equipment, surf gear, fitness apparel, and running accessories. It's an e-commerce business, allowing customers to purchase items online, and uses cookies to improve the user experience. The site features a variety of brands and products, and offers free UK delivery on orders over £75. It's clear the company is focused on providing a convenient online shopping experience for customers seeking quality outdoor gear.

Financially, Chelston Direct Ltd shows a mixed picture. Cash bank on hand has decreased significantly, dropping 69% to £13,000. Equity has also declined by 16%, reaching £160,000. However, creditors have decreased by 7.8%, suggesting better debt management. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the decline in cash reserves and equity raises questions about its financial health. The company is exempt from an audit, so the financial statements are unaudited. It seems that the business is burning through money, and it’s a concern.

Registered in England/Wales under the registration number 06174877, with a registered address at TA1 2PX, Taunton, Somerset, Ground Floor Blackbrook Gate 1, Blackbrook Business Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.