Cheeky Rascals Limited

Cheeky Rascals Limited, based in Liss, UK, is a small, active company established 25 years ago in February 2000. Employing 25 people, it holds £3,525,348 in assets and operates from a real address. With three directors and one owner, the company is a regular importer of vehicles, parts, and accessories (excluding trains and trams), with 92 months of import activity recorded, the last in February 2025. It’s also a regular exporter of electrical machinery and equipment, with 52 months of export activity, the last in February 2025.

The company’s website, Cheeky Rascals, is primarily an e-commerce platform selling baby tech, feeding gadgets, sleep aids, and other essentials. It's clear they’re targeting parents seeking modern solutions for their babies and toddlers, with a focus on brands like Baby Brezza, Lascal, and Owlet. The site has a clean design and emphasizes free shipping offers and a “price match promise,” indicating a competitive retail strategy. They even have a blog with articles like "Is it Worth Making Your Own Baby Food?" suggesting a desire to engage with customers beyond just sales.

Financially, Cheeky Rascals Limited presents a mixed picture. While current assets remain steady at £3,500,000, net assets increased by a modest 1.1% to £2,400,000. However, bank cash decreased by 20% to £180,000. Trade creditors have fallen significantly by 46%, which is a good sign. Borrowings, however, have surged by 45%, reaching £270,000, which could indicate increased investment or working capital needs. The number of employees has also decreased slightly, from 25 to 23. The company meets the criteria to be considered small, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. As a small company, it’s likely unaudited, relying on director-reported data.

The increase in borrowings, coupled with the decrease in cash, suggests the company may be burning through money faster than it’s generating revenue. However, the decrease in creditors indicates improved debt management. It’s possible that Cheeky Rascals is investing in growth initiatives, such as expanding its product line or marketing efforts. Overall, while the company appears to be operating, the financial trends warrant close monitoring.

Registered in England/Wales under the registration number 03933118, with a registered address at GU33 7BD, England, Liss, Liss Mill, Mill Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.