Charming Fashion Ltd

Charming Fashion Ltd, a small company based in London, UK, has been active since its founding two years ago. With three employees and £149,377 in assets, this solo-founded venture operates from a virtual address, managed by a single director and owner. The company regularly imports clothing and accessories made by knitting or crocheting (for nine months) and exports man-made filaments and related materials (for sixteen months). It’s a retail store based in Hong Kong that specializes in fashionable clothing and accessories for women.

The company’s website showcases a wide range of products, from tops to accessories, all made in Korea. It emphasizes competitive pricing, a 30-day return policy, and fast customer support—hallmarks of a modern e-commerce business. It’s a family-run business hoping to bring new fashion ideas for Hong Kong people.

Financially, Charming Fashion Ltd’s numbers are a little mixed. Creditors increased by 10% to £140,000, while cash bank on hand remained steady at £17,000. Trade debtors decreased by 1%, and net assets stayed at £11,000. The company meets the criteria for a small business, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. The lack of employees (zero reported) hints at a lean, possibly solo operation. With no auditor mentioned (exempt as a small company), the unaudited figures rely on director-reported data.

While the e-commerce side appears active and well-reviewed, the financials reveal strain. Whether this is typical startup turbulence or a longer-term challenge remains to be seen—but for now, Charming Fashion Ltd is betting on its niche market and customer satisfaction to turn the tide.

Registered in England/Wales under the registration number 14686189, with a registered address at N14 5JR, United Kingdom, London, First Floor 10 Hampden Square, Southgate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.