Charm Bear Ltd

Charm Bear Ltd is a small, family-run e-commerce business based in London, UK. Founded six years ago in 2019, the company employs six people and holds £905,541 in assets. It operates from a virtual address, registered with 28,884 other companies, and is led by one director and two owners. Charm Bear Ltd primarily sells personalised jewellery via its website, focusing on initial necklaces, birthstone jewellery, and name pendants. It’s also an irregular importer, having imported miscellaneous metal items for two months, with the last import operation occurring in November 2021.

The company’s website showcases a wide range of personalised jewellery, highlighting its handmade nature and appeal to customers seeking meaningful gifts. Customer reviews are overwhelmingly positive, praising the quality, design, and customer service. The site's design is clean and easy to navigate, with clear product descriptions and high-quality images. It’s clear Charm Bear Ltd is focused on providing a premium online shopping experience.

Financially, Charm Bear Ltd presents a mixed picture. While net assets increased by 8.6% to £840,000, cash reserves decreased by 2.1% to £810,000. Trade debtors increased by 3.0% to £3,800, while creditors decreased by 35% to £72,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in cash reserves could indicate increased spending. With no auditor mentioned, the figures are unaudited.

The company’s irregular import activity suggests a potentially opportunistic sourcing strategy. Whether this can be sustained remains to be seen. Overall, Charm Bear Ltd appears to be a thriving small business, but it’s important to monitor its financial performance closely.

Registered in England/Wales under the registration number 11765713, with a registered address at N1 7GU, England, London, 20-22 Wenlock Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.