Character London Ltd

Character London Ltd is a small, active company based in London, UK, founded eight years ago in 2017. It employs just two people and holds £67,969 in assets, operating from a real address in Golders Green Road. With one director and two owners, the company runs an e-commerce site selling kids pyjamas, clothing, and accessories – a vibrant online store featuring brands like Bluey, Peppa Pig, and Harry Potter. It also imports clothing and accessories, not knitted or crocheted, with a recent import recorded just one month ago.

The company's website, Character.com, showcases a wide range of character-branded merchandise, from onesies to swimwear, catering to both kids and adults. It boasts a 4.7-star rating and offers free delivery on orders over £40. The site also includes a news section, sustainability mission, and a comprehensive list of international locations—a testament to its global reach.

Financially, Character London Ltd shows a mixed picture. Current assets have grown by 29%, reaching £68,000, while net assets have seen a dramatic increase of over 2000%, reaching £11,000. Bank borrowings have decreased by 16%, settling at £31,000, and cash reserves have doubled to £24,000. Creditors have also decreased by 16%, suggesting improved debt management. The company’s small size (meeting two of three conditions for a small company) allows it to remain flexible, but the substantial increase in retained earnings suggests a period of profitability. With the accounts being unaudited and prepared under FRS 102 Section 1A, the figures rely on director-reported data.

Overall, Character London Ltd appears to be in a healthy position, with growing assets and improved financial management. The company’s focus on popular character brands and its well-designed e-commerce site suggest a sustainable business model.

Registered in England/Wales under the registration number 10637716, with a registered address at NW11 8LN, United Kingdom, London, 62 Golders Green Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.