Central Chic Limited

Central Chic Limited is a small, active company based in Liskeard, UK, established thirteen years ago in 2011. With just two employees and £12,609 in assets, it operates from a virtual address shared by fourteen other companies, a detail that raises some questions. The company is owned and directed by Brown Christopher and Elliot Kyla, and boasts a perfect 5.0 Google rating from seven reviews, a testament to its customer service. It’s a private limited company, and the directors have elected not to include a copy of the profit and loss account within the financial statements.

The company’s core business revolves around retail sales via mail order and the internet, with a website showcasing a wide range of clothing and accessories, including dresses, sarongs, and shawls. The site actively promotes seasonal collections and bridal accessories, and blog posts offer style advice, suggesting a focus on engaging customers beyond simple transactions.

Financially, Central Chic Limited presents a mixed picture. While cash reserves have decreased significantly, falling 95% to a mere £40, creditors have increased by 41% to £1,200. This suggests the company is taking on more debt, possibly to fund inventory or marketing efforts. The company’s net assets have also decreased by 3.3% to £11,000. Debtor’s have increased by 6.3% to £13,000, which could be a positive sign of increased sales, but it also means the company is waiting longer to get paid. The company’s small size (meeting two of three criteria for a small company) allows it to remain agile, but the decline in equity warrants closer attention. With no auditor mentioned, the financial statements are unaudited, relying on director-reported data. It’s clear that Central Chic is working hard, but it's facing some financial pressures that it will need to address to ensure its long-term sustainability.

Registered in England/Wales under the registration number 07614701, with a registered address at PL14 6AF, Liskeard, Cornwall, Prydis Accounts Limited, The Parade.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.