Caroline Hirons Limited

Caroline Hirons Ltd, based in London, UK, is a small, holding company with an active status. Founded ten years ago in 2014, the company employs 21 people and holds £4,719,767 in assets. It’s a family business operating an e-commerce site and regularly imports leather goods, travel bags, and animal harnesses—the latest import activity recorded six months ago in January 2025. The company has two directors and three owners, with its registered address being a real address shared by just four other companies.

Caroline Hirons Ltd operates in the “other service activities n.e.c.” industries, selling skincare kits and related merchandise through its website. The site prominently features the "Caroline Hirons Unfiltered" brand, offering bundles, flannels, and tote bags. A key component of the business is the Skin Rocks app, described as the "Google of skincare," offering product discovery and shopping features. The website also hints at a broader venture into piano restoration through a related company, 1066 Pianos, though the connection isn’t explicitly stated.

Financially, Caroline Hirons Ltd presents a mixed picture. While current assets increased by 28% to £4,700,000, net assets only rose slightly by 8.7% to £2,800,000. Bank borrowings increased by 25% to £95,000, and cash reserves decreased by 42% to £130,000. Creditors also rose significantly by 53% to £2,200,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increase in creditors suggests a need for careful cashflow management. With no auditor mentioned, the financial statements are unaudited.

The company’s focus on its e-commerce platform and the Skin Rocks app seems to be driving revenue, but the rising debt levels and decreasing cash reserves warrant attention. It’s a family-run business navigating the challenges of a competitive online market—and the financial data suggests it's a tightrope walk.

Registered in England/Wales under the registration number 09131128, with a registered address at W8 6LS, England, London, 5 St. Mary Abbots Place.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.