Brushbaby Limited

Brushbaby Limited is a small, active company based in Alresford, UK, founded seventeen years ago in 2007. With twelve employees and £1,296,416 in assets, it operates from a real address and is managed by two directors and one owner. The company is a regular importer of electrical machinery and equipment (156 months) and a regular exporter of miscellaneous manufactured goods (128 months), with recent activity recorded in February 2025.

Brushbaby Limited specializes in the wholesale of kids’ toothbrushes and toothpaste, primarily serving the dental, retail, and educational sectors. Its website, brushbabyPRO, showcases a wide range of products, including electric toothbrushes, dental wipes, and teething solutions, all designed to make children's dental care simple and fun. The site emphasizes award-winning, dentist-approved products and offers trade discounts for bulk orders. It’s clear they’re focused on B2B sales rather than direct-to-consumer retail.

Financially, Brushbaby Limited’s recent report reveals some concerning trends. Current assets dropped by 24% to £1,300,000, while net assets plummeted 36% to £460,000. Bank borrowings decreased significantly by 59%, down to £120,000, and cash reserves vanished completely, falling 100% to zero. Creditors, however, decreased by 13%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial equity drop and complete depletion of cash reserves are worrying. The lack of an auditor mentioned (likely exempt as a small company) means the figures rely on unaudited director reports.

Despite these financial pressures, Brushbaby Limited appears to be maintaining its operational activity, with a focus on wholesale distribution and a strong brand presence within the dental industry. Whether they can sustain this level of activity with reduced financial reserves remains to be seen.

Registered in England/Wales under the registration number 06391434, with a registered address at SO24 9EZ, Alresford, Hampshire, The Cedar Suite, The Long Barn, Winchester Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.