Bravery Ltd

Bravery Ltd from Poole UK: micro company, active status, founded 10 years ago, 1 employee, £72,155 assets, real address, 2 directors, 1 owner, solo founder, e-commerce site, Google rating 5.0 based on 34 reviews. It’s a small, family-run business that operates an e-commerce site selling clothing and accessories, with a strong online presence and a perfect 5.0 Google rating. Founded ten years ago by Toby Gutteridge, a former special forces soldier, the company has grown from a personal project into a brand with a compelling story and a loyal following.

While primarily focused on retail via its website, Bravery Ltd’s associated blog reveals a broader mission: supporting veterans and promoting resilience. The company's website highlights a range of apparel, from hoodies and t-shirts to surfwear and accessories, all designed with a focus on quality and durability. It also features a “Never Will I Die” book, written by the founder, which shares his inspiring story of overcoming adversity. The site even offers workspace hire at its retail caffeine hideaway, suggesting a desire to build a community around the brand.

Financially, Bravery Ltd shows some concerning trends. Current assets have increased by a substantial 150% to £72,000, which is good, but net assets remain negative at -£50,000, a slight decrease from the previous year. Bank borrowings have decreased by 2.3%, which is positive, but cash reserves are low at £14,000. Creditors have increased significantly by 69%, which could indicate increased reliance on supplier credit. The company's small size (meeting two of three criteria for turnover under £632,000, assets under £316,000, and fewer than 10 employees) helps it stay agile, but the negative equity raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

In short, Bravery Ltd is a brand with a powerful story and a strong online presence, but its financial health is precarious. The company’s ability to sustain its growth and support its mission will depend on its ability to manage its finances and attract new customers.

Registered in England/Wales under the registration number 09289608, with a registered address at BH15 1QG, England, Poole, Dorset, 12 Lagland Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.