Brandalley Uk Limited

Brandalley Uk Limited, a holding company based in London, UK, has been operating for 25 years. Employing 117 people and boasting assets of £27,173,000, the company is currently active. Six directors and one owner manage Brandalley, which runs an e-commerce site and maintains a real address. The company regularly imports clothing and accessories (1012 months) and exports footwear (10 months). Its Google rating sits at a concerning 2.0 based on 50 reviews.

The company operates as a holding company, with its last reported assets at £27,173,000. Employee numbers have increased significantly, from 120 to 220 in the last year. Cash reserves have taken a hit, falling by 47% to £4,600,000. Liabilities have increased, with accrued liabilities and deferred income rising by 13%, and creditors jumping by 40%. Trade debtors have ballooned by a staggering 470%, suggesting potential issues with customer payments. Despite these challenges, the company has managed to reduce its provisions by 10%.

The company's website, BrandAlley, is a designer sales site offering up to 80% off designer clothing, bags, homeware, and beauty products. It encourages email sign-ups for exclusive sales and discounts. The site features a password creation process and a range of categories, including women’s wear, accessories, footwear, and lingerie. It also highlights designer brands and offers a variety of sales events. The website has a lot of flash sales, and it's a great way to find deals.

While the company’s website suggests a thriving e-commerce business, the financial data reveals a more complex picture. The increase in liabilities and the decrease in cash reserves raise concerns about the company’s financial health. The surge in trade debtors also points to potential issues with customer payments. However, the company’s ongoing operations and the popularity of its website suggest that it has the potential to overcome these challenges. The lack of an auditor mentioned in the report—likely due to its size—means the figures are unaudited, relying on director-reported data.

Registered in England/Wales under the registration number 03885013, with a registered address at EC2A 4NW, London, Telephone House, 69-77 Paul Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.