Brand Connections Group Ltd

Brand Connections Group Ltd, based in Liverpool, UK, is a small holding company with an active status, having been founded ten years ago in 2014. It employs just one person and holds assets totaling £1,470,231. The company has a real address and is managed by one director and one owner. It’s an irregular importer of electrical machinery and equipment, with just two months of import activity recorded, and a regular exporter of toys, games, and sports equipment, boasting 53 months of export activity.

The company’s website paints a picture of a customer-focused business dedicated to "elevating excellence" through franchise partnerships. It emphasizes building strong customer relationships and providing consistent, outstanding service across its brands. The site details a four-pillar approach: targeting the right customers, delivering exceptional experiences, treating employees well, and fostering strong leadership. It's clear the company is operating in the retail sector, specifically focusing on customer service and franchise support. There's no indication of e-commerce activity directly on the site, suggesting a business-to-business model rather than direct sales to consumers.

Financially, Brand Connections Group Ltd presents a mixed picture. While net assets increased by 15% to £1,200,000, cash reserves experienced a significant drop of 250%, settling at £310,000. Bank borrowings decreased by 14%, reaching £32,000. Trade debtors saw a dramatic increase of 1400%, reaching £67,000, which could indicate challenges with customer payments or an expansion of credit terms. Creditors also increased substantially, by 780%, to £180,000. The company’s small size—meeting two of three criteria for a small company—allows for agility, but the sharp increase in debtors and creditors raises concerns about cash flow. The lack of an auditor mentioned suggests the company is exempt from an audit, relying on unaudited financial statements.

Overall, Brand Connections Group Ltd appears to be navigating a period of change. While asset growth is positive, the increase in debtors and creditors, alongside a decrease in cash reserves, suggests the company may be burning through money. The reliance on franchise partnerships and a focus on customer service could be key to its long-term success, but careful management of its financial position will be crucial.

Registered in England/Wales under the registration number 09124707, with a registered address at L3 1BP, England, Liverpool, Merseyside, First Floor Offices, 17 Mann Island.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.