Blue Velvet London Limited

Blue Velvet London Ltd from London UK: a small, active company founded four years ago, employs nine people, and holds £295,627 in assets. It’s a solo-founded operation with one director and owner, operating an e-commerce site and boasting a 4.0 Google rating from 26 reviews. The company regularly imports footwear and related items, with 143 months of import activity recorded, the last in February 2025.

The company’s website, Blue Velvet Shoes, specializes in luxury women’s footwear made exclusively in Italy and Spain from high-quality leather and natural materials. It offers a wide range of styles, including pumps, moccasins, boots, and heels, and caters to both women and men. The site features a clean, modern design with high-quality product photography and detailed descriptions, emphasizing the brand’s commitment to craftsmanship and style. It also has a sale section and highlights new arrivals, encouraging repeat visits.

Financially, Blue Velvet London Ltd shows a mixed picture. Cash bank on hand dropped by a significant 64% to £8,700, while current assets increased by 32% to £300,000. However, equity plummeted 80% to just £6,600—a substantial decline. Trade debtors ballooned by 130%, suggesting delayed customer payments, and creditors rose 50% to £300,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the equity drop and increased debt are concerning. Advances to directors increased dramatically by 9,400%, reaching £52,000, which could indicate personal investment or loans. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

In short, Blue Velvet London Ltd is navigating challenges. While its e-commerce site appears to be performing well and attracting positive reviews, the financials suggest a need for careful management. The company's focus on luxury footwear and Italian/Spanish craftsmanship, however, provides a strong foundation for future growth.

Registered in England/Wales under the registration number 12931218, with a registered address at SW3 4UP, England, London, 174 Kings Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.