Betterco Ltd

Betterco Ltd, based in Edinburgh, UK, is a small, active company founded four years ago. With two employees and £5,696,154 in assets, it operates as an e-commerce business with a real registered address and two directors and owners. The company specializes in retail sales via mail order and internet, offering a curated selection of jigsaw puzzles, particularly modern designs and collaborations with artists.

The Betterco website showcases a range of 1000-piece puzzles featuring artwork from artists like Iris Scott and Alex Krugli. The site also includes a blog with artist profiles and gift guides, and encourages customers to connect on Instagram. The puzzles are clearly a focus, with the site emphasizing high-quality designs and a family-friendly experience. There’s a strong emphasis on visual appeal and artistic collaboration.

Financially, Betterco Ltd presents a mixed picture. While cash bank on hand increased significantly by 69% to £4,200,000, other areas show concerning trends. Accrued liabilities deferred income jumped 45% to £500,000, and amounts owed to directors decreased by 24% to £790,000. Creditors rose dramatically by 110% to £5,700,000, suggesting increased reliance on short-term financing. Equity, however, plummeted by a staggering 100% to just £820, reflecting a significant drain on retained earnings. Trade creditors also decreased by 43% to £180,000. The company's small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the sharp decline in equity warrants attention. No auditor is mentioned, which is expected for a small company.

The company's financial trajectory suggests it's facing challenges. While it has a strong product offering and a growing customer base, it's burning through cash at a concerning rate. Whether this is a temporary blip or a sign of deeper issues remains to be seen—but Betterco Ltd needs to carefully manage its finances to ensure its long-term survival.

Registered in Scotland under the registration number SC693954, with a registered address at EH2 3ES, Scotland, Edinburgh, 93 George Street George Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.