Benny's Of London Ltd

Benny's Of London Ltd, based in Widford, UK, is a small, family-run business with an active status, founded nine years ago in 1966. The company holds £31,568 in assets and operates from a real address, managed by three directors and three owners. It's a regular importer of miscellaneous manufactured goods, with eight months of import activity recorded, and an irregular exporter of plastics and plastic products, with just one month of export activity. The company’s website showcases a range of shaving, skincare, and gift sets, emphasizing luxury daily essentials and a curated selection of products.

The website, bennysoflondon.com, is clearly an e-commerce platform. It features a clean, modern design with high-quality product photography and detailed descriptions. The site offers free UK shipping over £40, a range of payment options (including American Express, Apple Pay, and PayPal), and a blog section with content related to grooming and lifestyle. The site also has a section for brand ambassadors, suggesting a focus on influencer marketing and community building. The company’s branding emphasizes a classic, British aesthetic, appealing to a discerning customer base.

Financially, Benny’s Of London Ltd presents a mixed picture. Current assets have declined by 41% to £32,000, while net assets have fallen by a significant 130% to -£15,000. Bank borrowings have increased by 48% to £22,000, and cash reserves have plummeted 96% to just £240. Creditors have decreased by 22%, which could be a positive sign of better debt management. The company meets two of the three criteria to be considered small (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees). The lack of employees (zero reported) suggests a lean operation. The accounts are unaudited, which is common for small companies.

Overall, Benny's Of London Ltd appears to be navigating a challenging financial period. While the e-commerce platform is well-designed and active, the declining assets and cash reserves raise concerns. Whether the company can sustain its growth and profitability remains to be seen, but its focus on quality products and a strong brand identity could help it weather the storm.

Registered in England/Wales under the registration number 10055326, with a registered address at SG12 8RL, England, Widford, Hertfordshire, 3 Church Barns, Ware Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.