Beauty Shades Ltd

Beauty Shades Ltd, based in London, UK, is a small, active company founded seven years ago in May 2018. It employs just one person and holds £98,567 in assets, operating from a virtual address shared by forty-two other companies. The company is led by one director and owner, Lavy Matan. It’s an irregular importer, primarily dealing with plastics and plastic products, with the last import occurring in December 2024. The business operates in the retail sale of cosmetic and toilet articles in specialised stores.

The company's website, The Beauty Crop UK, presents a vibrant, modern brand focused on skincare and makeup. It's clearly an e-commerce operation, offering a wide range of products, including primers, setting powders, lip oils, and skincare bundles. The site emphasizes loyalty rewards, free shipping over £25, and cruelty-free, vegan formulas. It’s a visually appealing site, with high-quality product photography and a focus on influencer marketing. The website is very active, with new products and promotions constantly being added.

Financially, Beauty Shades Ltd shows some interesting trends. While cash reserves have increased significantly, jumping 280% to £94,000, net assets have improved to -£7,700 from -£110,000. Bank borrowings have decreased by 30%, reaching £23,000. Creditors have also fallen by 31%, suggesting better management of short-term liabilities. However, the company’s small size—meeting two of three criteria for a small company—means it’s likely exempt from an audit, relying on unaudited accounts. The substantial increase in cash, despite ongoing losses, could indicate a recent injection of capital or a period of tight cost control. The company’s retained earnings have improved dramatically, which is a positive sign. It’s a little confusing that the company has so much cash, but still has negative equity.

Registered in England/Wales under the registration number 11352884, with a registered address at SG6 2HB, United Kingdom, Letchworth, Office9 Business Centre West, Avenue One.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.