Beauty Fresh Limited

Beauty Fresh Ltd, based in Warrington, UK, is a small, active company founded 16 years ago in 2009. With four employees and £311,075 in assets, it operates as a solo-founded business with two directors. The company runs an e-commerce site and regularly imports clothing and accessories made by knitting or crocheting, with six months of import activity recorded. Its core business involves retail sale via mail order houses or via internet.

The website, Beauty Fresh UK, showcases a wide range of health, beauty, and fashion products, including brands like Decleor, NuFace, and Wolford. It offers free standard UK delivery on orders over £30 and features a loyalty program with a discount code for first-time buyers. The site also highlights new arrivals, sales, and a mystery box worth £75. It’s a well-designed platform with a focus on premium brands and a seamless online shopping experience.

Financially, Beauty Fresh Ltd presents a mixed picture. While net assets increased by 38% to £180,000, cash reserves decreased by 69% to £1,700. Bank borrowings surged by 220%, reaching £14,000, and trade debtors rose by 22% to £7,700. Creditors also increased by 88% to £250,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it maintain agility, but the increase in borrowings and decrease in cash warrants attention. With no auditor mentioned, the financial statements are unaudited.

The company's growth in net assets suggests successful sales and management, however, the increase in borrowing and decrease in cash reserves may indicate that Beauty Fresh Ltd is burning through money. The rise in creditors also points to a need to manage supplier relationships carefully.

Registered in England/Wales under the registration number 06877915, with a registered address at WA2 8XP, Warrington, Cheshire, 6 Fleming Drive Winwick Park, Winwick.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.