Barstool Sports Limited

Barstool Sports Limited is a small, active company based in London, UK, founded eight years ago in 2017. With just one employee and £17,958 in assets, it's a solo founder operation managed by a single director and owner, Brian Vandenbossche. The company operates from a real address and is registered as a private limited company. Its primary focus is retail sale of sports goods, fishing gear, camping goods, boats, and bicycles, with a website showcasing a wide range of content including blogs, videos, podcasts, and personalities. It’s also an irregular importer, having imported toys, games, and sports equipment for just two months, with the last import activity occurring in December 2019.

The website, barstoolsports.com, is a vibrant hub of sports and pop culture content. It’s clearly an e-commerce platform, selling branded merchandise like polos, t-shirts, and hats, alongside collections tied to specific events like the PGA Championship and NBA coverage. The site is packed with engaging content – trivia, podcasts, and even a pizza review section – designed to build a loyal following. It’s a content-driven e-commerce business, leveraging a strong brand identity and community engagement to drive sales.

Financially, Barstool Sports Limited’s numbers show a mixed picture. Accumulated depreciation has remained consistent, but bank borrowings have increased, reaching £14,000. Cash reserves have seen a significant jump, rising to £630, a positive sign. However, creditors have also increased, reaching £43,000, and net assets have declined to -£39,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the negative equity is a cause for concern. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

It seems like Barstool Sports Limited is burning through cash, investing heavily in content creation and marketing to build its brand. Whether this strategy will pay off in the long run remains to be seen, but for now, the company is betting on its strong brand identity and loyal following to drive sales and achieve profitability.

Registered in England/Wales under the registration number 10636881, with a registered address at SE16 2AD, London, London, 28a Rotherhithe New Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.