Baed Stories Ltd

Baed Stories Ltd is a small, active e-commerce business based in London, UK, founded two years ago in December 2022. The company, with a virtual address and just £2 in assets, is run by a solo founder, Serhiienko Valeriia, who also serves as the director and owner. It operates an online store specializing in lingerie, with a website showcasing a range of styles, including exclusive sets and roleplay costumes.

The website, bd stories, presents a polished online shopping experience, complete with magnetic pulse collections, gift cards, and a blog. It emphasizes high-quality materials, inclusive sizing, and fast delivery—all hallmarks of a modern e-commerce venture. The site also features a "BS Inside" section detailing the company's story and offering size guides and collaboration opportunities.

Financially, Baed Stories Ltd is facing some challenges. Current assets have fallen sharply, dropping 98% to just £2, while net assets have also declined significantly, falling 46% to -£2,000. Cash reserves have plummeted 98% to just £2, and bank borrowings have increased. Creditors have decreased by 47%, which is a positive sign. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the significant equity decline suggests a need for careful management. The accounts are abridged and unaudited, and no auditor is mentioned.

It seems Baed Stories Ltd is navigating the typical hurdles of a young e-commerce business. While the website appears well-designed and the product range is appealing, the financial data reveals a need for improved cash flow management. Whether the company can sustain its growth and profitability remains to be seen, but the focus on quality and customer service provides a solid foundation for the future.

Registered in England/Wales under the registration number 14554666, with a registered address at WC2H 9JQ, United Kingdom, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.