Babybabyonline Limited

Babybabyonline Ltd, based in Birmingham, UK, is a small, active company founded seven years ago. Despite a solid 4.0 Google rating from 48 reviews, the business is facing some financial headwinds. Currently employing three people and holding £347,020 in assets, the company operates an e-commerce site specializing in baby products – pushchairs, car seats, nursery furniture, and more. It has two directors and two owners, but the registered address is a virtual one, shared by forty-two other companies, which is a bit unusual.

The company’s website, BabyBabyOnline, is a comprehensive online store, offering a wide range of baby essentials. It’s clear the business is focused on providing a user-friendly shopping experience, with detailed product descriptions, brand listings, and a helpful "Sale" section. The site’s design is clean and modern, and the inclusion of a “Quote” function suggests a focus on customer service.

However, financial data reveals a concerning trend. While the company’s net assets decreased by 37% to -£35,000, bank borrowings have increased significantly, reaching £67,000 and £43,000 respectively. Cash reserves have also declined, dropping 97% to £47,000. Creditors have increased by 10%, and trade debtors have also risen by 50%. It’s worth noting that the company’s turnover is below £10.2 million, and its balance sheet total is under £5.1 million, which qualifies it as a small company. There's no auditor mentioned, which is common for companies of this size.

The company's recent growth in average employees from 3 to 5 suggests an attempt to meet demand, but the rising debt levels and declining equity raise questions about its long-term financial health. It’s possible the business is experiencing growing pains as it expands, or it could be facing increased competition in the online baby products market.

Registered in England/Wales under the registration number 11226877, with a registered address at B19 1AY, United Kingdom, Birmingham, 91 Soho Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.