Baby Mori Limited

Baby Mori Limited, based in London, UK, is a small, active company established ten years ago in 2014. With 39 employees and £7,365,425 in assets, it operates a real address and is led by five directors and one owner. The business runs an e-commerce site, regularly importing clothing and accessories made by knitting or crocheting (173 months) and exporting clothing and accessories not knitted or crocheted (91 months). It’s a retail business operating in the mail order and internet industries.

The company's website showcases a wide range of baby and kids clothing, sleepwear, and accessories, emphasizing organic and sustainable materials. It also features collaborations with popular character brands like The Gruffalo and Peter Rabbit, and offers a subscription service called Sleep Club. The site's design is clean and modern, with a focus on high-quality photography and a user-friendly shopping experience. It also has a blog and social media presence, engaging with customers and promoting its brand.

Financially, Baby Mori Limited shows a mixed picture. Creditors have increased by 37%, reaching £1.5 million, while bank borrowings have decreased by 40%, settling at £15,000. Cash reserves have seen a significant jump, increasing by 91% to £5 million. However, trade debtors have surged by 300%, reaching £680,000, suggesting potential issues with customer payments. Despite these challenges, the company's net assets have increased by 4.9% to £5.7 million. The company is small, meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. The accounts are unaudited, and no auditor is mentioned.

Overall, Baby Mori Limited appears to be a growing business, but the increase in trade debtors warrants close monitoring. The company's focus on sustainability and high-quality products, combined with its strong online presence, positions it well for continued success, although it would be good to see a more stable financial picture.

Registered in England/Wales under the registration number 09142230, with a registered address at W10 6BL, England, London, Pall Mall Deposits, Unit Pl35, 124 -128 Barlby Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.