Baby Brands Direct Ltd

Baby Brands Direct Ltd, based in Greenford, UK, is a small, active company founded 25 years ago in 2000. With five employees and £1,221,412 in assets, it operates a real address and is managed by one director and owner. The company runs an e-commerce site and regularly imports furniture, lighting, and prefabricated buildings (22 months of imports, last in 2023) and exports plastics and plastic products (369 months of exports, last in 2025).

The company's website showcases a wide range of baby products, from toys and clothing to feeding accessories and nursery equipment. It partners with over 80 leading brands and licences, offering retailers access to approximately 2,500 product lines. The site emphasizes volume discounts, loyalty credit, and tailored transport modes for international orders—a clear focus on serving independent retailers. A corporate video highlights its warehousing operations and commitment to customer service.

Financially, Baby Brands Direct Ltd shows a mixed picture. Cash bank on hand decreased by 18%, dropping to £690,000, while current assets also fell by 8%, reaching £1,200,000. Trade debtors increased significantly, up 64% to £250,000, and creditors also rose by 50%, reaching £120,000. Equity decreased by 8.4%, settling at £1,000,000. The company's small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity warrants attention. The accounts are unaudited, likely due to its small company status.

Overall, Baby Brands Direct Ltd seems to be navigating a period of change. While its e-commerce platform and extensive product range suggest a healthy business, the financial data indicates some pressures—but it’s probably all fine.

Registered in England/Wales under the registration number 03910525, with a registered address at UB6 8UQ, United Kingdom, Greenford, Middlesex, Unit 32 Metropolitan Park, Taunton Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.