Aytug Limited

Aytug Limited is a small, active company based in London, UK, founded three years ago in 2021. With £49,128 in assets and a virtual address, it's a solo-founded operation run by a single director and owner, Peker Tugrul. The company operates in the retail sale via mail order houses or via internet, and freight transport by road industries.

The company's website, Aytu, showcases a wide range of clothing and accessories, primarily targeting women and men. It features socks, pajamas, and sportswear, with a strong emphasis on Turkish-inspired designs and high-quality materials. The site offers free shipping on orders over £150 and highlights its commitment to customer service and secure shopping. It's a modern e-commerce business with a focus on Turkish-inspired designs and quality materials.

Financially, Aytug Limited’s report shows some concerning trends. Current assets have plummeted by 73%, dropping to just £49,000, while net assets have fallen a staggering 110%, reaching -£110,000. Bank borrowings have increased significantly, and cash reserves have decreased by 42% to £31,000. Creditors have also risen by 93%, suggesting increased debt obligations. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop raises questions about its long-term viability. There is no auditor mentioned, likely exempt as a small company, so the figures rely on unaudited statements.

While the website appears active and well-designed, the financials suggest Aytug Limited is burning through money. Whether it can sustain its operations and turn a profit remains to be seen—but for now, it’s betting on its unique product offering and online presence to keep it afloat.

Registered in England/Wales under the registration number 13689505, with a registered address at N15 5EA, England, London, C/O Dirench & Co, 151, West Green Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.